The End of ISIS
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This shows how the meaning of the name ISIS has changed in the world since 2013 and how it has affected our culture.
The meaning of the name 'ISIS' is transforming. What once was known as the name of an Egyptian goddess of fertility and healing, has now become corrupted that same way the swastika was by the Nazis. When you hear the word 'ISIS' today, most people think of the terrorist group Islamic State in Syria.
According to the U.S. Patent and Trademark Office, more than 270 services of businesses took the name of ISIS when it was a positive symbol, but now several companies and brand are reporting reluctance among customers to buy their products as a result of the negative relation to the name. This has led to a lot of companies and even people changing their name and rebranding. From 2014-205 the name Isis has dropped 70,5% in its popularity in the U.S alone and has become and of the fastest-falling baby names of all time.
Islamic State in Syria (ISIS) have many acronyms, among others they are called Islamic State in the Levant (ISIL), Islamic State (IS), and DAESH. A google search shows that 'ISIS' by far has the highest result in interest in the world by people compared to the rest of the acronyms.
Looking at the history timeline, the statistics clearly demonstrate the effects of big ISIS events - like the terror attack on Paris where 129 people where killed. Following a big event, the search graphs peak and the amount og negative activity relating to the name Isis seem to surge.
(Made in cooperation with Linnea Becker and Svava Egilsdóttir)